Facebook announced in their Instagram’s blog post that the next time you’re browsing the Explore section and click on a photo or video then start to scroll down, you may see ads in the feed. These posts will say “Sponsored” at the top and have a “Shop Now” button at the bottom.
Bank’s analysts estimate that Explore could add at least $1 billion to Facebook’s revenue, and quite possibly higher,
“We believe Explore will also likely play well into Instagram Commerce’s efforts…[and] could conservatively add $4 billion to 2021 revenue”