Facebook announced in their Instagram’s blog post that the next time you’re browsing the Explore section and click on a photo or video then start to scroll down, you may see ads in the feed. These posts will say “Sponsored” at the top and have a “Shop Now” button at the bottom.

Bank’s analysts estimate that Explore could add at least $1 billion to Facebook’s revenue, and quite possibly higher,

“We believe Explore will also likely play well into Instagram Commerce’s efforts…[and] could conservatively add $4 billion to 2021 revenue”

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