called Track THIS, was developed by the Mozilla Firefox folks and lets you pick one of four profiles—Hypebeast, Filthy Rich, Doomsday, or Influencer. You’ll then allow the tool to open 100 tabs based on the associated profile type.

Data brokers and advertisers build a profile on you based on how you navigate the Internet, which includes the webpages you visit.

So whichever one of these personalities you choose will, theoretically, be how advertisers view you, which in turn will influence the type of ads you see.

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