Roku continues to hold a commanding lead in streaming media platforms in spite of Amazon’s growing influence in the living room. “
David Watkins, Director at Strategy Analytics and the report’s author commented:
“Roku’s extensive content offering, comprehensive search function and simple and intuitive user interface have been key factors in its success, alongside affordable hardware and regularly updated software. “
“Roku has managed to establish itself as a highly respected and trusted brand in the US with no perceived hidden agenda when it comes to promoting content on its platform. “
“However, the company is much less well-known outside of the US and in order to succeed on the international stage it will need to face down the twin challenge of building brand awareness and drawing users away from well-established players such as Amazon, Apple and Google”