Few days after email startup Superhuman was embroiled in controversy over its use of tracking pixels that let users see when and even where recipients opened their emails, company CEO Rahul Vohra is thoroughly apologizing — and promising to change his company.

Effective immediately, he writes, Superhuman will stop tracking location, will delete existing location information, and will turn off read receipts by default.

“ I now recognize that we must deeply consider the overall ecosystem when designing software as fundamental as email. The team and I are committed to this now more than ever. We need to consider not only our customers, but also future users, the people they communicate with, and the Internet at large. “

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